Decision tool for LeadGrow video pipeline. Derived from frame-by-frame analysis of 2 reference videos.
Two proven patterns from the reference videos. Choose based on video type.
Fewer cuts, longer continuous animation sequences. Elements build inside a single frame for 10-12 seconds. Premium feel.
More cuts, zoom cuts on TH, B-roll screenshots, lower-third overlays. Creates urgency and pace. Tutorial-friendly.
Match the spoken content to the right fullscreen graphic slot. Click a card to see the full spec.
Enter your storyboard's TH and graphic durations. The checker flags any segment that breaks the "never more than 8s without visual change" rule.
Format: TH:5, G:3, TH:8, G:4 — TH = talking head, G = graphic/B-roll/overlay
Patterns consistent across both reference videos. These are the non-negotiables.
Every transition between TH and graphics is an instant hard cut. Zero dissolves, zero wipes, zero slides. Motion is INSIDE the graphic, not between them.
Graphics REPLACE the talking head — they fill the entire 1920×1080 frame. Never a floating card on top of the speaker (lower-third stats/pills are the exception, not the rule).
In the first 30 seconds, never go more than 8 seconds of static talking head without a visual event. After hook, max 20-22s TH stretch is acceptable.
Text-build animations cascade word-by-word at speech pace. ~150ms per word. Never dump a full sentence — each word lands as the speaker says it.
Sound effects ONLY on graphic entries (soft whoosh). Never on cuts. Never on TH. No typing sounds, no tech beeps. Voice carries all transitions.
Every LeadGrow fullscreen must have: (1) Pixel emblem, (2) Eyebrow pill (JetBrains Mono caps), (3) Whiteboard sketch or Caveat annotation. Missing any = incomplete.
PowerPoint transitions destroy premium feel instantly. Even 200ms crossfades are banned. If it's not a hard cut, it doesn't exist.
During screenshare/demo segments, the screen IS the content. No overlay cards. Facecam bubble is the only exception — circular, bottom-right, ~200px.
Same channel, different strategies. See exactly what changed between videos.
| Metric | Value |
|---|---|
| Cuts in first 30s | 4 hard cuts |
| Zoom cuts on TH | 0 — static framing |
| Longest animation | 12s continuous |
| Hook graphics ratio | 82% |
| Max dead TH (hook) | 8s |
| Max dead TH (body) | 22s |
| TH overlays | Brand watermark only |
| Background mode | Dark only |
| Screenshare | None |
| B-roll | Animated compositions only |
| Card style | Mac window chrome |
| Metric | Value |
|---|---|
| Cuts in first 30s | 8+ hard cuts + 2 zoom |
| Zoom cuts on TH | 2 — tighter/wider for energy |
| Longest animation | ~3s per element |
| Hook graphics ratio | ~60% |
| Max dead TH (hook) | 5s |
| Max dead TH (body) | 17s |
| TH overlays | Stats + keyword pills |
| Background mode | Dark + light (pain/solution) |
| Screenshare | Enters at 28s, dominates body |
| B-roll | Website screenshots + Ken Burns |
| Card style | Rounded rect, no chrome |